Sequire
Community
2023
[01.0]
Connecting investors and companies through interactive Q&A events for actionable insights.
[01.1]
Project Brief
After the success of Sequire Events, Sequire Community was created to provide a space for direct investor-company interaction. A platform that enables direct interaction between investors and company representatives, fostering transparent communication and valuable insights.
As the product team, we led the design process, focusing on research, user testing, and creating intuitive designs. I worked closely with stakeholders to ensure the platform was user-friendly, accessible, and aligned with the Sequire brand.
Role
Product Designer
Team
4 Designers
Timeline
Jul 22'-Jan 23'
Tools
Figma & Figjam
Protopie
Sketch
THE PROBLEM
Traditional investor communications often limit meaningful dialogue, reducing investor satisfaction and leaving companies without actionable insights.
OUR GOAL
The Sequire Community platform aims to addresses the gap in direct, interactive engagement between investors and companies enrolled in the Sequire platform.
[01.2]
Key REsults
A quick gauge of the community progress
Over 40+ registered companies the first week
Sequire Community saw rapid adoption by clients, with over 40 companies signing up in the first week.
Integration with Zoom backed Event platform
Successfully integrates with the Zoom-powered event platform, enabling companies to host live Q&A sessions.
1B+ represented shares on the platform
Hosts over 1 billion represented shares, cementing its role in connecting influential investors with companies.
[02.0]
User Research
As the Sequire Events platform gained traction through its implementation at LD Micro, we conducted interviews with current and prospective users to understand their experiences and identify feature gaps.
These conversations revealed valuable insights into the desire for deeper investor engagement and community interaction, leading us to conceptualize Sequire Community.
User Interviews
Conducted 25 one-on-one interviews to uncover pain points, expectations, and desired features for a engaging platform experience.
User Surveys
Distributed surveys to 40 users to gain feedback from a wider audience, helping us validate insights and prioritize features.
Competitor Analysis
Studied competitor platforms, SAY-QA-PLAID, to identify gaps in the market, highlight best practices, and discover opportunities.
[02.1]
72% of in-person and online attendees wanted more communication or transparency with the presenting company.
67% of survey respondents where interested in communicating with other shareholders.
81% of company representatives were interested in being able to answer chosen shareholders questions.
[02.2]
Creating a mind behind
the metrics
We prioritized creating a sign-up process that is both simple and explanatory.
The goal was to reduce friction and make onboarding as seamless as possible. Ensuring users could quickly understand and integrate into the platform without confusion or unnecessary steps.
[03.0]
Sign up & Wizard
We prioritized creating a sign-up process that is both simple and explanatory.
The goal was to reduce friction and make onboarding as seamless as possible. Ensuring users could quickly understand and integrate into the platform without confusion or unnecessary steps.
[03.1]
Easing the user into the
platform & it’s capacities.
The wizard provides a concise and straightforward tour, introducing users to the platform's key features and ensuring they can navigate and utilize its functions confidently.
[04.0]
Events & Companies
At the core of Sequire Community is user interaction with companies. We designed informative, detailed pages to enhance communication and streamline access to key information across all sections, all while focusing on 3 major points:
Build event threads involving current & potential investors.
Facilitate live discussions by enabling investors to ask questions, share insights, and engage with press releases.
Direct Q&A with companies and representatives.
Empower investors to engage in conversations with companies, fostering transparency and strengthening relationships.
Easy access to detailed company information.
Provide seamless access to comprehensive company profiles and relevant data, ensuring informed decision-making.
[04.1]
Real-time informative modules.
Implemented real-time modules that display up-to-date company information in an easy-to-follow format, while also highlighting relevant events and companies for enhanced user navigation.
[04.2]
Community intertwined events.
Focused on designing events with interactive threads and questions that can easily foster seamless communication between shareholders and company representatives.
While also allowing users to explore standout questions and answers, ensuring transparency and valuable insights for the entire community.
[04.3]
Public company hubs.
The team focused on crafting company pages as dynamic hubs, enabling open Q&A beyond just press releases.
These pages offer easy access to the same detailed company information, as well as upcoming and past events, for continuous engagement and transparency.
[05.0]
Final Designs
Building on the Sequire design system, we tailored it for the Community, crafting a platform with its own unique personality while maintaining brand cohesion.
Our user research played a pivotal role in shaping the UX/UI design, uncovering key insights that informed every decision.
Through continuous feedback from potential and test users, we refined prototypes and delivered solutions that addressed real user needs.
[05.1]
Main company hub [left] and company Q&A events tab.
[05.2]
Mobile view [left] and desktop view [right] of the bookmarks tab available to users.
[05.3]
Mobile views across the platform of sections and modules.
